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Outreach Specialist Test

Goal of this test This test is designed to reflect the real work you’ll be doing in this role: social engagement, thoughtful commenting, and casual but effective outreach for a mid-size ecommerce audience. You may use tools (including AI) to help you think or draft, but everything you submit must be clearly edited and written in your own voice.

Your name

Your email

Your Linkedin profile

Test success criteria

If anything sounds templated, generic, or “AI-written,” it will not pass.
We’re evaluating: - Writing quality and tone (casual, human, non-salesy) - Context awareness - Ability to personalize - Judgment on what not to say - Whether messages feel like they were written by a real person or AI

About MobiLoud (Read First)

MobiLoud helps mid-size ecommerce brands turn their existing websites (often Shopify) into native iOS and Android apps, without rebuilding anything. Our apps help brands increase retention and repeat purchases, mainly through better mobile UX and push notifications. Customers typically already have traffic and revenue, but want stronger engagement and lifetime value without relying more on ads. Outreach should feel casual, relevant, and conversational

Section 1: Social Engagement

1) Comment – Retention-Focused Post

Someone posts about retention, in the context of marketing channels getting harder and harder, and retention being the main driver of profitability for an ecommerce brand. https://www.linkedin.com/posts/levigeli_retention-is-the-new-ads-email-is-the-activity-7415157864614359042-cz6b?utm_source=share&utm_medium=member_desktop&rcm=ACoAAABYSukBKYg7gvfxJ0P5U2KOS5H6IEwxAK0
Write a thoughtful comment that: - Adds value to the discussion - Shows you understand ecommerce retention - Does NOT pitch or mention MobiLoud (2–4 sentences max)

2) Comment – Email & SMS Post

Someone shares a post about improving repeat purchases by optimizing email and SMS flows. https://www.linkedin.com/posts/arik-ahluwalia_if-youre-not-consistently-testing-optimizing-activity-7290769366772531200-eZ9a?utm_source=share&utm_medium=member_desktop&rcm=ACoAAABYSukBKYg7gvfxJ0P5U2KOS5H6IEwxAK0
Write a comment that: - Builds rapport - Adds a useful insight or perspective - Feels natural and human (2–3 sentences)

Section 2: Outreach Writing

Target A

You’re trying to make contact with a prospect for the very first time. Long term objective is to build an app for their brand.
Write a first-touch LinkedIn message that: - Feels casual and personal - References their role or context naturally - Has a soft CTA - Does not sound like a template (50–90 words)
Target A Role: Head of Ecommerce Company: Mid-size Shopify brand Context: Recently posted about improving repeat purchases Example profile: https://www.linkedin.com/in/jasmeenpatel/

Target B

Write a message that: - Pitches the opportunity of building a mobile app - Doesn’t sound templated (50–90 words)
Target B Role: Founder Company: Mid-size ecommerce brand doing ~$5–10M/year Context: No recent posts, but site shows strong traffic and brand Example: https://www.linkedin.com/in/jimlia/

Follow up message

Write a short follow-up message you’d send 5–7 days later if there was no response. (30–50 words)

Section 3: Editing

Edit this "bad" outreach draft

Here’s a bad outreach draft (assume you're writing to Target B):
“Hi {{FirstName}}, I came across your company and noticed you are doing great work in ecommerce. We help brands increase retention and engagement with mobile apps. Would you be open to a quick call to discuss how we can help?”
Rewrite this message so it: - Sounds natural - Is more specific - Feels written by a real person - Uses a soft CTA (50–80 words)

Red flags

List 3 red flags you look for when deciding whether a message sounds AI-generated or overly templated.